John M. Brimelow

Executive Producer, Industrial Designer

Worldwide Press Coverage from a single experiential event

Created a press event to meet with reporters to detail a client's data aggregation traffic technology then took reporters on in-vehicle excursions to show the software in action.  Leveraged the competition between newspapers to create a sense of urgency that resulted in a story about the client featured on the front page of the next day's business section.  The story went on to be picked up internationally.  Here's a shot of the headline:

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